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Saturday, 26 July 2008
 
 

Marketing - It's All a Question of Trust

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Marketing - It's All a Question of Trust

Levels of trust in the West are in long-term decline - authority is something to be challenged. So how have we come to this state? Perhaps it all started as stores and communities grew larger and the personal bonds of trust and loyalty that used to be enjoyed by the local trader who knew his customers wants and needs, disappeared.
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