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Sunday, 18 May 2008
 
 

Marketing Plan

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Marketing Plan

A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out the strategy. It should spell out the following in detail: 1) what marketing mix will be offered, to whom (that is, the target market), and for how long; 2) what company resources (shown as costs) will be needed at what rate (month by month perhaps); and 3) what results are expected (sales and profits perhaps monthly or quarterly, customer satisfaction levels, and the like).
Read more at: http://ezinearticles.com/?Marketing-Plan&id=373859.
 
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