Marketing's Role in Entrepreneurial Business: Understanding Where It Fits |
If you own a business, you must accept the fact that you won't be able to create
sustainable, profitable growth without continually expanding your marketing knowledge.
Knowledge equals power, and, when it comes to marketing, clear and understandable
knowledge is a bit hard to come by.
As an entrepreneur, it is your job to know what is possible, what strategies make sense
for your business, and what results you should demand from your marketing system. This
requires a fundamental understanding of the role of marketing.
Marketing is one of the only activities in business that can help you make money. And
marketing done right can have astounding results.
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