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Saturday, 26 July 2008
 
 

Marketing Showdown: Mainstream Methods 0 - Packaging 10

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Marketing Showdown: Mainstream Methods 0 - Packaging 10

Mainstream marketing and advertising is dying. That's the cue for packaging to step up to the plate and take its rightful place as a powerful product marketing and branding tool. "Ad Age" recently reported that a newly released book reports that 37% of all advertising is wasted. Quite frankly, I agree. I have been studying this issue for a while and examining advertising/marketing messages (especially on packaging) and it is apparent that the new generation of advertising is weak.
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