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Thursday, 24 July 2008
 
 

Marketing Strategy Planning - Statement for a Business Plan

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Marketing Strategy Planning - Statement for a Business Plan

Below is a sample of a "marketing strategy statement" and identification of the target market. In this example we are discussing an oral hygiene product, that was invented by Charles Shooster in the 1990s. This is a good case study because, first it is a real product being developed and two, because it is a mass-market consumer item. Please read the below sample in the "rough draft" form:
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