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Saturday, 17 May 2008
 
 

Marketing Wine in Washington State and Social Media

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Marketing Wine in Washington State and Social Media

Lash Research did some research on behalf of the Columbia Gorge Wineries to determine marketing and demographic factors in the purchasing of wine by the top consumers in Oregon and Washington State. What they found is important to understanding how Washington Wine Marketing should be done. First as with most of the country the majority of wine is purchased by females at about 59% so unless you have a special wine specifically geared towards men it is best to insure that your media purchase leans towards women rather then men.
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