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Saturday, 06 September 2008
 
 

Meet the New Luxury Target Market - The Young Affluents

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Meet the New Luxury Target Market - The Young Affluents

Meet the Young Affluents. The generation of 40-and-under consumers - roughly corresponding to the Generation X and Millennial generations - is the "Want-It-All" generation that is coming into affluence with a ravenous appetite for the 'good life.' The fresh, unexpected needs and desires of the young affluents will be the most important trend to impact the global luxury market over the next decade and beyond. And savvy marketers need to be poised to meet the demands of this unique new force in the luxury marketplace.
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