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Sunday, 20 July 2008
 
 

Message Modules - How To Use Your Elevator Pitch as the Building Block for Stronger Content

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Message Modules - How To Use Your Elevator Pitch as the Building Block for Stronger Content

Much has been written about the "elevator" or "30 second" pitch, but have you ever wondered how to maintain that level of message efficacy when you have more than 30 seconds? This article summarizes the key points of the elevator pitch and then suggests ways to employ the same strategy in longer presentations as a series of "message modules."
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