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Saturday, 26 July 2008
 
 

Mobile Marketing Goes Mainstream

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Mobile Marketing Goes Mainstream

Marketing on mobile phones has become increasingly popular over the past few years as the technology of Short Message Service (SMS), better known as text-messaging, has become more and more refined. According to the experts, mobile marketing was born in the early 2000s in Europe when businesses started to collect mobile phone numbers and send off texts, often unwanted, that hawked various products.
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