Much More to Marketing than Meets the Masses Moving Eyes |
Taking a marketing class in college is one thing, but doing it in real life, when it is your business, your life, your money and your future at risk, well that is a whole new level of commitment. All too often, business students will do a "business plan" project for a hypothetical company and they will email me for advice. It seems there knowledge of the reality of things is limited, there questions are questionable and they, well, they don't really get it.
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