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Sunday, 18 May 2008
 
 

Olympian Joey Cheek Sets Gold Standard for Generating Nonprofit Publicity- How to Mirror His Success

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Olympian Joey Cheek Sets Gold Standard for Generating Nonprofit Publicity- How to Mirror His Success

Getting attention in this fast-moving world requires being savvy and strategic in getting your message across to the world. When Olympian Joey Cheek captured his gold medal in speedskating, he capitalized on his moment of fame to ignite media attention and viral marketing for the nonprofit organization Right to Play. How can you achieve the same for your nonprofit without waiting for the next Olympics? Read this article for a step-by-step breakdown of Cheek's marketing strategy, and tips on applying his approach to your nonprofit.
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