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Sunday, 06 July 2008
 
 

Online Mortgage Leads Versus Direct Mail

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Online Mortgage Leads Versus Direct Mail

A debate is raging on in marketing departments around the world ... should a mortgage company use direct mail or buy mortgage leads generated from the internet. Some argue the internet mortgage leads are cost effective ... while others argue the direct mail workhorse is the safe bet. But the simple answer from most successful marketing experts is to use both direct mail, internet marketing and email marketing...and all of them have their ups and downs.
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