Order of Entry, Marketing Strategies, And Business Performance |
Many research found that pioneer firm have high business performance than early follower but many research found that the follower firms can bit the pioneer performance. From the equivocal finding the researcher want to find whether the pioneer firms perform better than early follower and the relationship order of entry and business performance (market share). The Population are 465 textile companies with 200 employees of BPS directory Managing Director were selected as respondent. The results found that there is significant difference between order of entry on market share, the pioneer performs better than early follower in achieving market share and order of entry have positive relationship with market share. The results also found that product quality, price, cost, promotion, breadth product line, and R&D have positively moderates the relationship between order of entry and market share.
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