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Saturday, 26 July 2008
 
 

Oversimplistic Pricing Research

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Oversimplistic Pricing Research

A recent YMCA pricing research study proposal I made makes clear the old adage -- you get what you pay for (and sometimes not even that). Like most businesses and revenue-generating organizations, pricing is a critical element for any YMCA. Price your rates too high and you'll likely push away prospective members. Price too low and you won't cover overhead (like full-size pools). Thus, the ideal situation is to find the optimal price -- the price that will generate strong membership AND strong revenue.
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