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Friday, 16 May 2008
 
 

Prevent Costly Direct Mail Donor Acquisition Blunders With Test Mailings

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Prevent Costly Direct Mail Donor Acquisition Blunders With Test Mailings

Acquiring donors through direct mail is risky. So you should reduce your risks as much as possible by testing. There are two primary tests - lists and creative. You test who you mail to (lists) and you test what you say to those people (creative).
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