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Sunday, 06 July 2008

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Promotional Marketing

Also read:
Spice Up Your Marketing!
Definition of Marketing Mix - Product, Price, Place & Promotion
Why Becoming an Expert Can be the Best Marketing Move You Make
The Importance of Press Releases
To Win Profitable Clients More Frequently, Find & HIT Your Prospect's Exposed Felt-Needs Nerve! (1)
Do I Have Your Permission To Make My Money?
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Five Secrets to a Great Newsletter
Trade Show Promotion, Technology and the Tomato Story
Social Networks and the Power of Their Traffic
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Promotional Marketing

What is promotional marketing? Think anything that you "give away" to bring clients/customers in the door. Coupons, buy one get one frees, punch cards, store credit for each purchase, contests, samples, and giveaways. For the amount your business spends, the ROI can be quite worthwhile.
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