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Friday, 25 July 2008
 
 

Promotional Merchandising

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Promotional Merchandising

Promoting your merchandise encompasses your store displays, lighting, promotional materials and your store fixtures. Your marketing approach should include all of these areas and each should be heavily weighted. You can increase your sales by researching pricing and offering promotional sales, but you should also seriously consider product positioning and merchandise presentation. The decisions you make should reflect the style and brand image that you wish to portray. Keep your customers in mind and be a little creative while you consider the research that you've done.
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