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Promotional Products - Buttons, Book Bags, and Safety Tools, Oh My!

Saturday, 26 July 2008

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Promotional Products - Buttons, Book Bags, and Safety Tools, Oh My!

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Promotional Products - Buttons, Book Bags, and Safety Tools, Oh My!

Some people call them "tchotchkes." Others, "swag" (or "schweg"). However you say it, promotional products are an important - and surprisingly underused - part of contemporary marketing. Promotional products - those little giveaway key chains, buttons, caps, and other items embossed with product names or company logos - may look small, but they're a big business.
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