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Friday, 25 July 2008
 
 

Relationship Marketing - More Necessary Due to Information Overload & Growing Cynicism

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Relationship Marketing - More Necessary Due to Information Overload & Growing Cynicism

This article is about the immense value of relationship marketing. This refers to the efforts a business uses (online or off) to stay in touch with their existing customers/clients. It costs 6 times more to sell to a prospect than it does to sell to an already happy customer. In today's world of information overload and cynicism, it's vital to mine the gold that is an existing customer.
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