Retailer Marketing And Working With Center Management (friend or foe)! |
As a retailer we take on big risks when we enter into the domain of large national shopping center conglomerates, or even a smaller independent mall, and establish our businesses within the confines of their domain. Whether we are an independent, a franchise, or part of a chain, every shop requires an enormous injection of capital, risk, apprehension and anxiety. We enter into long leases requiring us to commit to our ability to operate a successful business for years on end, weathering recessions, booms, slowdowns, economic and customer uncertainty, which can and does happen.
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