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Friday, 25 July 2008
 
 

Retailing Goes Green - Why Consumer Marketers Should be Concerned About Sustainable Stores

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Retailing Goes Green - Why Consumer Marketers Should be Concerned About Sustainable Stores

Initially brands have been slow to adopt green retailing because a quality of the store is a very important factor to consumers. However, eco stores present the opportunity to shift customer perceptions of your brand and open a new opportunity to reach new markets or challenge the positioning of your brand.
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