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Saturday, 26 July 2008
 
 

Review - The 22 Immutable Laws of Branding

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Review - The 22 Immutable Laws of Branding

Ries and Ries' 1998 book "The 22 Immutable Laws of Branding" quickly established itself as a seminal contribution to the field of marketing. Here is a review of the book, written nearly a decade after its release. I summarize its main points and explore whether it is still relevant today.
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