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Friday, 29 August 2008
 
 

Sales Promotion and Advertising

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Sales Promotion and Advertising

All activities that producer does to manipulate the consumer's buying decision is referred to as Sales Promotion. The manufacturer needs to communicate, persuade and motivate people in order to influence their behavior. Advertising is one of the most common promotional tools. Discounts, demonstrations and free samples are also defined as promotional tricks. Sales promotion takes place in order to increase the sales of product.
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