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Wednesday, 21 May 2008
 
 

Small Business Article Review - Maslow A Theory of Human Motivation Part Two

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Small Business Article Review - Maslow A Theory of Human Motivation Part Two

Abraham Maslow's article on the Hierarchy of Needs is a landmark for the disciplines of psychology and marketing. Small business owners have possibly heard of Maslow in their general reading, but we believe his insights into human nature are vital for any small business selling to human beings. This is the second of two articles on the subject.
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