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Sunday, 06 July 2008
 
 

Small Business Marketing Solution - Create Your Own Story

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Small Business Marketing Solution - Create Your Own Story

As a small business marketer you need emotional ore--raw material from your customers that you can try and build on to create a stronger bond with them. You are trying to create a sticky position in their minds. The master jeweler needs the stones and the gold before he crafts that dazzling wedding ring. The same is true for the master marketer; you need to gain at least some hint of how your customers feel about your small business. And the best way to extract that info is to ask them.
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