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Sunday, 20 July 2008
 
 

Small Business Marketing Solution - Don't Lose a Maven

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Small Business Marketing Solution - Don't Lose a Maven

Because mavens are such great referral sources, your small business needs to build in mechanisms to help the maven pass on the good word about your services. A critical element in coaxing mavens to keep you on their short-list of companies worthwhile to do business with is to keep in contact with them. An email newsletter is a great vehicle for this. But don't dilute your Brand in the maven's mind by sending them junk when they are really looking for value.
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