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Friday, 16 May 2008
 
 

Small Business Marketing Strategy - Appoint a Chief Marketer

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Small Business Marketing Strategy - Appoint a Chief Marketer

Brand is your company identity. Remember, it's not your logo or your graphics--those are elements of your Package that reinforce your Brand. Brand is your company identity in the mind of the customer--and the employee. More than anyone else in a small business, the Chief Marketer is the guardian of the company brand. If your company doesn't have a Chief Marketer, it's vital that you appoint one. Name one this week.
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