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Saturday, 17 May 2008
 
 

Speed Sells - What Marketers Can Learn From Military Strategists

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Speed Sells - What Marketers Can Learn From Military Strategists

Military strategists know the value of time. The longer it takes to wage a campaign, the less effective it is likely to be. The military term for this principle is the time-value of action, and it applies just as well to marketing.
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