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Sunday, 18 May 2008
 
 

Strategic Elements To Confirm Its Time To Run A Short Seminar

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Strategic Elements To Confirm Its Time To Run A Short Seminar

One of the key elements of strategic marketing involves developing, speaking at and running your own one to two hour seminar as an effective lead generation and marketing communications tool. These short seminars provide an excellent opportunity for you to connect with your prospects and your clients on a one-to-one basis and to demonstrate your expertise with an insightful and interactive presentation. Unfortunately there are too many examples of businesses and organizations promoting short seminars as educational, when there are nothing more than thinly disguised or blatant sales pitches with some not so friendly sales tactics during and after the seminar. So, anyone thinking of running a short seminar needs to be very strategic and very ethical in their planning and delivering these seminars. Your Strategic Thinking Business Coach suggests the following strategic elements that need to be present before deciding to run a short seminar.
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