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Friday, 25 July 2008
 
 

Tackling the Marketing Budgeting Process

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Tackling the Marketing Budgeting Process

Are you spending enough on marketing? According to a recent survey of ours, if you're like many of your colleagues, the answer is no. Our survey showed that 42% of marketing budgets fall below the 5% of revenue mark. In fact, only 38% of you spend an adequate amount on marketing by Go-To-Market Strategies standards and only 36% of you felt you spent enough to be successful by your own standards.
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