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Friday, 25 July 2008
 
 

Targeting for Dollars - Identifying Your Target Client

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Targeting for Dollars - Identifying Your Target Client

Picture this: you're just starting out in business and you want to sell your widgets and make lots of money. Your widget has the amazing ability to make an ordinary person a wonderful golfer. Do you exhibit at a women's convention in Minnesota? No, you would be ignoring possibly your most obvious target client: men who golf.
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