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Friday, 25 July 2008
 
 

The 4 Ps of the Marketing Mix

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The 4 Ps of the Marketing Mix

There are some great ways to get a handle on the basics of marketing. One way is to understand what is meant by the 4 Ps of the marketing mix. Here is an overview of the 4 Ps and a look at how many people mistakenly confuse one of the Ps - promotion - with marketing itself.
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