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Friday, 25 July 2008
 
 

The Art of Marketing of Ice Cubes to Eskimos

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The Art of Marketing of Ice Cubes to Eskimos

How can you take a basic product and add pizzazz to your marketing? How can you add buzz to your simple product and elevate yourself above the competition and begin to build a brand from such efforts? There are ways to do this of course and no it is not easy, it takes a little strategic thinking, some luck and some marketing creativity.
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