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Saturday, 26 July 2008
 
 

The Color of Marketing

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The Color of Marketing

Astute marketers place a great importance on color and understand its significant influence. Color plays an important role in the visual style of an organization, the expression of its positioning and corporate purpose. Corporate identity is expressed through a myriad of elements-e.g., name, symbols, colors-that the organization uses to distinguish itself, its brands and its affiliated companies.
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