The Effect Of A Good Business Card Design Part II |
Each of these approaches dovetails well with the two major approaches you can take when defining the identity of your business. You can either emphasize your professionalism, your affluence, and the proven success of your business, or you can emphasize your innovation, your creativity, and the fact that you bring something new to the table. Either approach is valid, but which approach works best for you is something that only you can decide.
If you choose to design in order to impress, then your design options are limited to traditional effects, but within those limits you can create a business card whose elegance is its own argument for prospective clients. Some interesting design ideas include varying your paper stock, varying your typeface, or even including some complicated printing ....
|
