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Friday, 25 July 2008
 
 

The Evolution of Cause Marketing

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The Evolution of Cause Marketing

Cone has released a new study on what the American consumer says she wants from cause marketing. It's useful for identifying the current American zeitgeist when it comes to cause marketing. But on the whole there would be more to learn from the sales results of an actual cause marketing campaign, that is, how people behaved rather than how they say they might behave.
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