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Sunday, 20 July 2008
 
 

The Halo Effect

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The Halo Effect

Apple, airlines such as Southwest and American, and many other companies have leveraged the "halo effect" into business success. The halo effect is simply forming an overall positive impression of something because of one good characteristic. For example, an applicant arrives for an interview and creates a great first impression. The interviewing manager then disregards the yellow flags during the conversation and hires the person, only to see them leave shortly thereafter. The manager's perception was solely based on the one good trait.
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