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Saturday, 26 July 2008
 
 

The PPH Formula - Do You Have an Effective Go-to-Market Strategy?

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The PPH Formula - Do You Have an Effective Go-to-Market Strategy?

Historically, marketing and sales were considered more arts than sciences. Companies resisted applying hard measures because it was difficult to measure cause and effect. How could you isolate one marketing or sales initiative and attribute business success to it? As a result, the measurement of market strategy effectiveness was lost in the "Four P's" of marketing.
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