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Friday, 25 July 2008
 
 

The Ten Commandments of Successful Marketing

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The Ten Commandments of Successful Marketing

I'll start off with a somewhat controversial declaration: Marketing Rules! Okay, maybe it's not that controversial. What I mean by that is business is all about marketing when you break it down to the basics. Therefore, successful business is all about successful execution of the company's marketing function. Don't believe me? I can swap stories with you that illustrate millions of dollars of lost value for companies that have struggled with the marketing function.
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