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Friday, 25 July 2008
 
 

The "Today" Show Violation Of Its Brand Promise Is More Offensive Than Borat -- Though Not As Funny

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The "Today" Show Violation Of Its Brand Promise Is More Offensive Than Borat -- Though Not As Funny

Marketing expert Michael Mark, Creative Director/CEO of San Diego-based full-service agency NYCA, reveals how Matt Lauer broke the 'Today' show's brand promise during a recent interview with Sacha Baron Cohen's controversial character, Borat.
Read more at: http://ezinearticles.com/?The-andquot;Todayandquot;-Show-Violation-Of-Its-Brand-Promise-Is-More-Offensive-Than-Borat----Though-Not-As-Funny&id=383577.
 
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