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Saturday, 26 July 2008
 
 

The Unique Selling Proposition - USP

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The Unique Selling Proposition - USP

Well, in this article, I'd like to get you familiar with the concept of a USP. What's that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways.
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