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Sunday, 18 May 2008
 
 

There is No "Everyone" - 5 Steps to Defining Your Target Market

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There is No "Everyone" - 5 Steps to Defining Your Target Market

Defining your target market is one of the most important steps of your branding campaign. Unless you are planning on selling bottled water to the inhabitants of a desert island, it will almost never be the case that your target market is 'everyone.'
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