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Top Advisor Asks: Should You Guarantee Your Consulting, Coaching Or Professional Services

Thursday, 24 July 2008

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Top Advisor Asks: Should You Guarantee Your Consulting, Coaching Or Professional Services

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Top Advisor Asks: Should You Guarantee Your Consulting, Coaching Or Professional Services

There are two things we must do if we want to sell well: (1) Make what we're selling seem appealing to the prospect; and (2) Make it easy to buy. Much has been written about selling benefits, and addressing the needs of prospects, though consultative, question-asking techniques. So, I'm not going to explore them, here. I'm interested in answering this question: "How can we make our offer so EASY to buy that it becomes nearly irresistible?" A guarantee might do the trick, but you have to choose the right kind, says Dr. Gary S. Goodman, top keynote speaker, Fortune 1000 consultant, and best selling author of SIX-FIGURE CONSULTING (Amacom) and over 700 articles.
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