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Top Speaker Asks: How Has McDonald's Been Able To Sell Billions of Mediocre Hamburgers?

Sunday, 06 July 2008

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Top Speaker Asks: How Has McDonald's Been Able To Sell Billions of Mediocre Hamburgers?

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Top Speaker Asks: How Has McDonald's Been Able To Sell Billions of Mediocre Hamburgers?

I'm fond of a line that someone once asked me: "How is it that McDonald's has been able to sell billions upon billions of mediocre hamburgers?" He answered his own question with one word, "Marketing." That's a little too simple, if you ask me. Having worked in a unit of the McDonald's corporation in my teens, my answer would be: "Systems." The folks who really need marketing are the small-fries, working in modest enterprises, says Dr. Gary S. Goodman, top speaker, best-selling author, popular media guest, and Fortune 1000 consultant.
Read more at: http://ezinearticles.com/?Top-Speaker-Asks:-How-Has-McDonalds-Been-Able-To-Sell-Billions-of-Mediocre-Hamburgers?&id=338180.

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