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Saturday, 26 July 2008
 
 

Tune in to WIIFM

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Tune in to WIIFM

Many businesses bemoan the downturn in sales and 'lack of customer loyalty'. They try to pinpoint the source of the problem with expensive consultants or simply throw advertising dollars at the issue, only to end up bewildered (and jaded) when they don't work. What's the solution? Believe it or not, the first step may just be to switch radio stations.
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