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Friday, 25 July 2008
 
 

Two Roles of Marketing - Empowered Communicator and Demand Generator

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Two Roles of Marketing - Empowered Communicator and Demand Generator

The practice of marketing can play the role of bridging the knowledge gap between sellers and consumers of goods and services. However, it is sometimes also seen as a manipulative practice designed to lure people into making unnecessary purchases. This article describes two roles of marketing in terms of its effects on consumers and the environment.
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