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Saturday, 26 July 2008
 
 

Understanding Why We Need Interactive Communication

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Understanding Why We Need Interactive Communication

Together with an extraordinary reduction in interaction because conventional media together with advertising and marketing have become a one-way practice whereby information is disseminated in a passive form. People have this desire to be taken account of. To affect change, to learn and personalize their relationship with their environment. There are a phenomenal number of reasons that cause people to interact, going far beyond just giving them things.
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