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Thursday, 22 May 2008
 
 

Using a Niche as a Market Strategy

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Using a Niche as a Market Strategy

There are two types of Interior Design firms: Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy. Let's focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any form of Interior Design, you are spinning your wheels and wasting your resources.
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