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Saturday, 06 September 2008
 
 

Using Sex To Market & Brand Your Small Business

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Using Sex To Market & Brand Your Small Business

Levinson's brilliant article makes analogies between sex and guerrilla marketing...here, I'll focus on a couple examples where sex was blatantly used to market small businesses in atypical guerrilla fashion. Both examples offended people and ruffled feathers. Why was one a brilliant success and one a colossal failure?
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