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Sunday, 20 July 2008
 
 

Wait Marketing: Communicate at the Right Moment at the Right place, by Prof. Diana Derval

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Wait Marketing: Communicate at the Right Moment at the Right place, by Prof. Diana Derval

Companies can at last benefit from affordable advertising rates by grabbing opportunities offered by a new form of advertising called wait marketing. The principal tenet of wait marketing is valuing the priviledged context of 'waiting'. Consumers have proved extremely receptive to advertising while waiting - with outstanding memorizing coefficients sometimes exceeding 50% whereas traditional advertising (television, Internet, outdoor), which requires considerably larger budgets, seldom reaches 15%.
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